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Invest in Youth campaign
Campaign promoted the Department of Education's mentoring program and included numerous pieces: direct mail, brochure, guide, ads and website. The design received good feedback from the information session participants whose numbers met the department’s expectations. Project also includes the department’s Skills and Learning Branch branding. The branch has five divisions which produces a lot of material which didn’t have a consistent look within the branch or the divisions. The project was to create a banner/graphic that would tie all the pieces together no matter what type of project or division and could be applied to old materials that they could not afford to redesign. I created a wave that appears on the bottom of all material, as material is displayed side by side it creates a pattern. The colour of the wave and wordmark changes but always uses two Brand Nova Scotia colours. Photographer: Mike Dembeck
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